Urban Advisor

There has been a lot of regional cooperation going on in terms of promoting the region for economic development. Tampa Bay Partnership and others are doing a lot of studies and really pushing for a shared regional economic development plan. I think it is time to take it a step beyond studies and meetings, and developing a real framework for growing the region's economy using a concrete planning tool I like to call the Tampa Bay Employment Zone.

This zone would be the focus of economic and employment growth for the entire Tampa Bay region. It is centralized around the these thoroughfares: Ulmerton Road, I-275, I-4 and I-75. This is the area where people would go to work, and where employers would want to locate.

Tampa Bay Employment Zone Area

The Zone would be devided into sub-zones, each with a different focus as follows:

Sub-zone 1: Central Pinellas/Ulmerton Road would focus mainly on medical manufacturing and wharehousing

Sub-zone 2: Gateway/Carillon would focus mainly on finance, insurance and other corporate offices

Sub-zone 3: Westshore would also focus on finance, insurance and other corporate offices

Sub-zone 4: West Tampa would focus on entrepreneurial/small businesses with a focus on tech start-ups

Sub-zone 5: Tampa City Center would continue to be the focus for banking, legal services, government and corporate headquaters

Sub-zone 6: Ybor City would focus on entrepreneurial/small businesses like West Tampa, but with a more arts and entertainment focus

Sub-zone 7: East Tampa would focus on wharehousing and distribution with its proximity to the port and rail yards

Sub-zone 8: The I-75 Corridor would be the focus for call center development

Sub-zone 9: The I-4 East Corridor would focus on "green" technology

While these would be the focus for the sub-zones, it would not preclude other types of businesses from locating within a certain sub-zone. For instance, a call center may locate in Sub-zone 2, or a small accountinig firm from locating in Sub-zone 4. All municipalities with the zone would adopt this zone as part of their planning and economic development strategies, formally incorporate them into their comprehensive plans and zoning codes, and join forces for joint incentives (as appopriate) to cultivate existing businesses and attract new businesses to the Zone.

This Zone would make other planning initiatives, such as mass transit, even more effective. It would also help generate some much needed excitement and buzz for a region not really known for doing so. Further, it would prevent the cannibalizing that often occurs when cities within a region all compete for the same businesses, as everyone benefits through a diversified economy and increased access to these jobs through transportation improvements designed specifically for this purpose.

There has been a flurry of developments for St. Pete - approvals for 3 apartment developments downtown, the possibility of top chef restaurants at the complex formerly known as BayWalk, and negotiations for a Sylvia's at the Manhattan Casino building moving forward. Of particular interest is BayWalk and Manhattan Casino happenings, which if they come to fruition, would be significant coups for "little 'ol" St. Pete.

However, the projects which would have the greatest impact on the image of the city seem to be floundering with the current leadership. These are the new Pier, and new stadium for the Rays. Leadership appears to be buckling under the pressure of some residents that want to save the current Pier, but may not be fully aware of the costs associated. And the approach to the Rays stadium has been simply to hold the team to a contract.

Both of these require stronger leadership. The Lens wasn't my pick, but it is the one chosen by the Council, and the city should move forward with the plans rather than rehash the issue through a referendum. It already took years (and lots of public input) to get to this point. And the city certainly has a great opportunity with the Rays to have a world-class facility built in the city (whether downtown or otherwise) and/or make a large tract of land available for redevelopment. A new Pier, a new Rays stadium and/or a new, shiny, mega-development in downtown St. Pete would definitely cause folks to take notice of the city, and generate quite a but of buzz, something the city and Tampa Bay as a whole could use more of. I hope our leadership steps up to the plate on these two issues.

Eagan Transit Station, Eagan, MN

Major retail redevelopment near Brooklyn Center Transit Station, Brooklyn Center, MN

City Creek, Salt Lake City, UT

I like the way that downtown is developing organically, with shops and restaurants along Beach Drive and Central Avenue. However, I think downtown needs a true retail core - like Salt Lake City's new City Creek, Seattle's 5th Avenue/Pacific Place district or San Francisco's Union Square. Beach Drive, though a prestigious address, is not long enough to develop a significant amount of retail (unless there is significant redevelopment of the blocks north of 5th Avenue N). Central Avenue is developing into the premier urban corridor of the Tampa Bay region, but will likely not be the destination for major national (luxury) retailers like the Michigan Avenues, Madison Avenues, Newbury Streets and Lincoln Roads of the country.

Pacific Place, Seattle, WA

What we need is a "retail core". This is retail clustered together in several centers over several contiguous blocks - not necessarily on one street - creating a district and not just a corridor. The redevelopment of BayWalk, the revived interest in developing the Tropicana block, and retail in the base of the Midcore Garage - all combined would make a nice retail core for downtown St. Pete. Now if only Universal Healthcare would relocate out of the central core parking garage into a new building downtown, that would open that space back up for a true anchor, like Saks!

So, in South St. Pete Redevelopment Part I, we outlined a plan for the development of a major mixed-use center, primarily retail, for south St. Pete. The development of this retail center involved several key things, mainly the realignment of SPC facilities and the ability of the city and/or private developer to obtain control of several properties along the 34th Street South corridor. However, if/when all the pieces came together, a major center would be developed that would change 34th Street South and south St. Pete forever, for the better!

Now, the other major proposal for south St. Pete is the redevelopment of the 22nd Avenue S and I-275 interchange area. This proposal involves a major re-construction of the interchange to allow for major redevelopment around it. The goal is to create a walkable, mixed-use district (retail, housing and office) around a proposed transit station that spans both sides of I-275. The area currently includes a mix of strip shopping centers, and industrial center and single-family homes on dead-end streets. The redeveloped area creates greater connectivity within the area, and redevelops all properties into an urban mixed-use center.



The first step involves the reconstruction of the interchange at 22nd Avenue S and I-275. This concept involves combining the 22nd Avenue S and 26th Avenue S interchanges into one, with one-way frontage roads on each side of the interstate. The second step is building a bridge for a 24th Avenue S underpass under I-275. This creates additional connectivity, with 24th Avenue becoming the center and pain pedestrian pathway east and west.

The majority of the commercial space would be focused on 34th Street. On the east side of the street would be mixed-use buildings (dark red), 3 to 5-stories in height with retail at the base and office and/or residential on the floors above. On the west side of the street would be purely retail space (light red). All parking (light gray) would be in the rear of the buildings. The fronts would have generous sidewalks and landscaping to encourage walking.

East of I-275, the concept calls for an office-building (blue) of 5- to 7-stories. This could be used by one large company or several smaller companies, bringing much needed jobs to the area. This would be served by structured parking (dark gray) to the north, that would also be public parking for transit riders. To the south would be a mixed-income apartment building (purple) surrounding structured parking (dark gray). Further south, at 31st Street and 26th Avenue S, would be brand-name hotel (orange) to serve the area.

This mixed-use center, combined with the new major center to the south would completely transform 34th Street S and lead to further redevelopment throughout south St. Pete.

The last post focused on creating an urban overlay district for the inner neighborhoods of St. Petersburg. The goal is to create zoning to encourage the development a true urban environment in these neighborhoods. One of the biggest issues will be parking. With all of these new housing units and businesses, where will people park? The ideal is that parking will not be needed, as residents will be able to walk most places. Also, less parking means more room for actual building space.

So how would this work? Within the overlay district will be different parking requirements. Developers would have the opportunity to completely eliminate parking or greatly reduce the parking they are required to provide by paying a mobility fee. This fee would be based on the cost of providing parking, road improvements and alternate forms of transportation. The fee would be less than the cost of parking to incentivize participation. For instance, to reduce parking by 100%, the fee would be 50% of the cost of building the parking. To reduce parking by 50%, the fee would be 75%of the cost of building the parking.

Where would the money go? The money collected would go into a local transportation trust fund. The money in this trust fund would be used for transportation initiatives within the district. One possibility is using the funds as leverage to build a streetcar system that residents could use to move throughout the overly district, and eventually throughout the entire city. The funds could also be used for such things as sidewalk installation and repair, bike lanes and road repaving. Developers would get a greater return on their investment by the ability to build more on their properties. The properties would have greater value from their greater use, increasing tax revenue to the city. The city would also get a new revenue stream for transportation improvements. And the city overall becomes more attractive as an urban environment. Sounds like a winner to me!

So, I always picture St. Petersburg as something of an "urban oasis", a dense urban city, but still maintaining its laid-back feel. I like a walkable city. However, most of St. Pete is not what I consider walkable. Retail is still mostly on a few corridors, major grocery stores are mostly on a few select streets along with the restaurants and such. However, to create the demand needed for more neighborhood-serving retail, there needs to be density. So I thought about the possibility of an urban overlay district for the core of the city. Up-zone an entire swath of the city for single-family attached and small apartment buildings by right along residential roads. The increase in residents will support the mixed-use buildings (retail on ground floor with office and/or residential above) along main corridors, pushing the retail to the street and parking to the rear. So here is where I would do my urban overlay:



Most of these areas are already considered "urban" neighborhoods and have many of these characteristic uses as a legacy of decades past. The zoning just needs to be put in place to support further densification. And I am going to stop there...keeping this post short and sweet.

Here are some examples of what residential streets could look like:

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